Alex Tam
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Vespertine Mock Branding

 
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Mock branding done for Chef Jordan Kahn’s Vespertine. The restaurant is a convergence of food, architecture, music, and sculpture to rethink the dining experience into an immersive, multi-sensory event. Doing a refresh for something that already had design at the forefront, it’s details meticulously thought through, was quite a challenge. The one thing that was missing for me was logo mark. I wanted to celebrate the building itself since it’s so intrinsically tied to the eating experience.

Photos by Mike Kelley: https://www.mpkelley.com/

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