Alex Tam
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Fika Time

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I first learned about Fika on a wonderful solo trip to Sweden a couple years ago and it really stuck with me. Fika is essentially a break from work, typically in the afternoon, to enjoy coffee, pastries and good conversation. It’s a social ritual that Sweden takes seriously to the point that even the Volvo factory stops work everyday to honor it. So, naturally, I wanted to design packaging for this idea of stopping to enjoy the important things every day. This is a starter pack if you will for US customers so they can experience and learn about Fika in a convenient package.

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